Jul 27, 2020
The Villar group’s AllHome and Vista Residences have teamed up to put up Investment Lab as a means to help existing and potential condo unit owners with the interior design and furnishings of their new homes.
Publicly-listed AllHome is the country’s only one-stop shop home improvement store while Vista Residences is the condominium arm of leading integrated real estate developer Vista Land & Lifescapes, Inc.
“We are thrilled to collaborate with Vista Residences to give insights on interior design for condo living.
We see Investment Lab as a valuable source of information as well as a good opportunity for us to share our expertise in enhancing condo living spaces and elevating condo interior style,” said AllHome Chief Operating Officer Mary Lee S. Sadiasa.
She said investing in Vista Residences enables owners to maximize their investment through valuable and exclusive services offered by AllHome.
In addition to different lifestyle tips and advice on condo living essentials, AllHome also provides free interior styling consultation.
This design consultation with AllHome does more than just create beautiful living spaces, but also allows homeowners and investors to plan these spaces with purpose and in effect, fully utilize the entire condominium space.
Sadiasa added, “We would like to help existing and potential condo unit owners to know more about the latest interior design trends and teach them on how to efficiently design their condo spaces with our wide selection of products to choose from. Thus, we will be extending an interior styling consultation that we will offer for free to all the participants of Vista Residences’ Investment Lab.”
The said collaboration will also be seen throughout Vista Residences’ Future Ready campaign—a complete look at the future of real estate with the intent of guiding its customers’ investment post-pandemic, encouraging a future-ready mindset through a series of mini-campaigns and brand initiatives that curate thought leadership, partnerships, knowledge-sharing and exclusive deals.
AllHome has a Ready-For-Occupancy and Corporate Sales team comprised of professional interior designers who are able to provide interior styling tips and relevant aesthetic expertise when it comes to furnishing a client’s home or business space.
In return, AllHome is able to generate sales as fixtures and furnishings used in the design are bought from AllHome.
AllHome has consistently reported top sales from its Furniture, Appliances and Hardware categories, which as of the first quarter of 2020 composed around 74 percent of its total revenues of P3.37 billion. Their revenue contribution in 2019 was about the same level at 75 percent of year-end revenues of P12.06 billion. The three categories individually generated sales at almost equal level.
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