Aug 05, 2020
AllHome Corp., the listed retail arm of the Villar Group, on Tuesday said its in-house brands generated higher margins and allowed the company to claim the top position in the country’s home essentials and home improvement sectors.
Products sold exclusively by the company have contributed to AllHome’s sales of P3.37 billion in the first quarter, and increased gross margin to 30.7 percent, from last year’s 29 percent, the company said.
The company, which currently has 45 branches, has 31 in-house brands as of the first quarter, from just 27 brands last year.
Its exclusive brands include Kreativ, LivArt, Grab and Go for furniture; Blossoms, EZ space and Elements for homewares; Homethreads for linens; Markel, Toughnotch and Leuchte for hardware; Rossio, Lustro, Brauhn, Teuer, Wudland and Eisei for tiles and sanitary wares; and Kernig, Finestra, Emboss and PolyShade for construction materials.
Camille Villar, the company’s vice chairman, said high-performing brands in the first quarter included Lustro, Rossio and Brauhn.
“This is a result of well-chosen tile designs as well as unique, functional sanitary ware items that are displayed elegantly and prominently in the stores. The company currently sees continuous growth for all exclusive brands, most especially the ceramics line,” she said.
“Inventory for these in-house brands are stable, despite current pandemic uncertainties. We maintain six to eight months’ worth of inventory. Although tiles and sanitary wares is one category with stock acquisitions affected by the pandemic, we have addressed this by importing from South East Asian countries that provide easier logistics.”
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.