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Exec: In-house brands drive AllHome margins

Aug 05, 2020

AllHome Corp., the listed retail arm of the Villar Group, on Tuesday said its in-house brands generated higher margins and allowed the company to claim the top position in the country’s home essentials and home improvement sectors.

Products sold exclusively by the company have contributed to AllHome’s sales of P3.37 billion in the first quarter, and increased gross margin to 30.7 percent, from last year’s 29 percent, the company said.

“It is a firmly-held belief in AllHome that exclusive product diversification will benefit both the company and its loyal consumers. AllHome sees further improvement in the revenue share of these in-house brands over the medium term, as these provide choice alternatives to customers,” Manuel B. Villar Jr., the company’s chairman, said.

The company, which currently has 45 branches, has 31 in-house brands as of the first quarter, from just 27 brands last year.

Its exclusive brands include Kreativ, LivArt, Grab and Go for furniture; Blossoms, EZ space and Elements for homewares; Homethreads for linens; Markel, Toughnotch and Leuchte for hardware; Rossio, Lustro, Brauhn, Teuer, Wudland and Eisei for tiles and sanitary wares; and Kernig, Finestra, Emboss and PolyShade for construction materials.

Camille Villar, the company’s vice chairman, said high-performing brands in the first quarter included Lustro, Rossio and Brauhn.

“This is a result of well-chosen tile designs as well as unique, functional sanitary ware items that are displayed elegantly and prominently in the stores. The company currently sees continuous growth for all exclusive brands, most especially the ceramics line,” she said.

“Inventory for these in-house brands are stable, despite current pandemic uncertainties. We maintain six to eight months’ worth of inventory. Although tiles and sanitary wares is one category with stock acquisitions affected by the pandemic, we have addressed this by importing from South East Asian countries that provide easier logistics.”

Read more: https://businessmirror.com.ph/2020/08/05/exec-in-house-brands-drive-allhome-margins/

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