Dec 24, 2020
MANILA, Philippines — Villar- owned AllHome has expanded its product line with the opening of AllDigital.
With AllDigital, AllHome provides customers digital products in line with the new normal. These include a wide variety of gadgets–laptops, cellphones, cameras, drones, e-scooters and even collectible toys.
“AllDigital has curated the latest and innovative tech brands in the country in one store. This is the one-stop shop for all your technology needs for your home and home office. It puts great value in offering only the best original merchandise,” said AllHome vice chairman Camille Villar.
AllDigital is the 50th store of AllHome, the one stop shop for home needs.
“The AllDigital store allows gamers to try the newest games with its gaming nook, complete with a high-specs gaming desktop and a top-of- the-line gaming chair; e-scooters are on display and can be tested in-store; and drones have a dedicated fly zone where customers can fly them safely. For the discerning toy collector, life-size models are on display to complement a comprehensive offering of collectibles,” AllHome said in a statement.
AllHome chairman Manuel Villar said AllDigital is a response to customers’ needs.
“As the pandemic pushes us to adopt technology faster, AllHome enters the tech world, further expanding its offering for the appliances category and targeting a brand new market. This involves creating a tech hub that houses nothing but the best-selling premium products today. It’s a place where gadget enthusiasts can come together and even learn from one another. AllDigital is the core for both play and innovation. It is also a testament to AllHome’s innovative mindset and its capability to quickly adapt to changing customer needs,” he said.
AllHome said 31 percent of sales was generated by the appliances category during the third quarter.
With the opening of AllDigital store, AllHome now has 39 stores in Mega Manila, six in Luzon outside Mega Manila, and five in Visayas and Mindanao.
AllDigital is an addition to AllHome’s small specialty store format, bringing the store count by format to — 15 small specialty, 13 large free-standing and 22 large mall-based concepts.
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